How important page rank is for search engine optimization
Page rank is nothing but numerical value representing the importance of a page on the web. When a page links with another page, it is akin to casting vote for the said page. With the enhancement of votes the page gains in importance and stature and goes higher in the page ranking. These votes work as the search engine optimization testimonials.
It is through page ranking that Google decides the importance of any particular page. Though page link is not the only factor yet it is one of the major factors to decide the page ranking. All the links are not counted by Google. For example when Google finds that the link is from a well known link farm, they filter out such links. Google search engine optimization is therefore a bit tricky. There are certain links which may result in your facing penalties with Google and therefore you must be careful about them.
Calculation of page ranking is made following a certain process. All inbound links from inside and outside are taken into consideration. Thereafter the outbound links are also taken into account. You must be careful in selecting such page for linking that have less numbers of outbound links. The more outbound links the concerned page has, the less will be your page ranking. This is the way the approved search engine optimization works and you have to take care of this aspect while trying for optimization.
